Benefits of Brisbane Search Engine Optimisation
What is it?
SEO is an optimisation method that attempts to understand the behaviours and rules of search engine algorithms. In doing so you may apply it to a website to make a search engine rank it higher in the organic list section.
The primary benefit of being ranked well in a search engine is traffic. Getting more people to find you online. Even better, effective SEO essentially puts a website at the top of the page when someone searches for a relevant term.
This means everybody searching for a service or product will find that website first. If this doesn’t sound that great just imagine a term like “Chiropractor Brisbane” which gets roughly 720 searches per month on Google alone.
If your website is providing Chiropractor services and you are in Brisbane, and you are at the top of the organic listing in Google most people will choose your service out of availability and convenience. What’s more is that because they were looking directly for your service the conversion rate will be significantly higher than many other forms of advertising.
So even if you only get 5% of those 720 searches a month that’s still 36 new sales a month. If that doesn’t excite you enough then there’s more. See, when you’re ranking well on Google you will likely rank in the number 1 spot in other search engines like Bing and Yahoo as well a ranking for related keywords as well.
So let’s include related keywords as well
chiropractor Brisbane 720
Brisbane chiropractor 90
chiropractic Brisbane 50
best chiropractor Brisbane 50
and so on…
and so on…..
So now that 720 has become 910 and even more considering this is only counting Google. This doesn’t include the number from Yahoo, Bing or the others This value varies from products and services but for this one example is quite possible to be getting 50 or more new sales per month, and if we look at the money then assuming a chiropractor could make $200 per client given they will likely return several times, this business could be making $10,000 per month just from search engine optimisation. Keeping in mind that I’m no chiropractor and have no idea how much potential revenue they actually make on average per customer. It is likely much more, but I kept it lower to make my point. So even at a discounted service and only Google’s searches it can provide this much value which is why it is a popular service for businesses.
Given that you want to make sure you understand it a bit more before diving in. We recommend finding a SEO company that offers free consultations or SEO reviews. Make sure the agency has a good track record and good reviews too. Well, now you should understand the amazing benefit and opportunity that SEO can provide businesses like yours and why the investment can really pay off